Marketing vocabulary of the day: 'Five Forces analysis'

A Five Forces analysis (commonly known as Porter's Five Forces) is a technique used to analyse the competitive environment of an organisation.

Example usage:

Gavin: I was just wondering if we need to do some more analysis of the competitive environment.

Jessica: Uh-huh.

Gavin: You know, get a better insight into the competition in our industry.

Jessica: OK. What were you thinking specifically?

Gavin: Could you do a Five Forces analysis?

Jessica: Oh, Porter’s Five Forces?

Gavin: Yeah. Have you done one before?