Marketing vocabulary of the week: 'positioning'

Positioning involves identifying the place in the market for a particular product or brand.

Example usage:

Scott: ... I’m not so sure about that. I think it sends a mixed message: we make a great car, which happens to be green. We don't make a green car which happens to be great. Do you see what I mean?

Jessica: Yes, I see. It’s about positioning, isn’t it?

(Taken from Cambridge English for Marketing, Unit 3 [Marketing plan 2: strategy and tactics])