A SWOT analysis is a tool for evaluating the internal factors (strengths and weaknesses) and the external factors (opportunities and threats) that an organisation faces.
Example usage (extract from an email from a Marketing Manager to his team, setting tasks for the writing of a company marketing plan):
"Scott and Jessica, can you take responsibility for the SWOT analysis? You’ll also need to do SWOTs for our main competitors."
(Taken from Cambridge English for Marketing, Unit 2 [The marketing plan 1: audit and objectives])
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ReplyDeleteSWOT analysis has been used even in schools. And it's really more important when you are in the real world and if you'll be doing it for an online business that wants to penetrate a particular industry.
ReplyDeleteChris, Cardiff web design
Use SWOT analysis to make better decisions. It is one of the effective ways to measure the strength, weaknesses, opportunities, and threats of your own business venture. Jason, kelowna seo
ReplyDeleteSWOT analysis is a classic strategic planning tool. You identify your company's strengths and weaknesses. At the same time, you look outside for threats and opportunities.
ReplyDeleteJoseph, http://www.joshkatherman.com
Every organization should have a SWOT analysis. Using this tool will help you identify the key issues affecting your business. John, the branding division
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